Work

Concept websites

No dealership has paid for a redesign yet — that's exactly why the first one is free (see how that works on Services). Everything below is concept work: complete dealership sites designed end to end, hero to footer, to show how a storefront can be built around real inventory instead of a stock template. The dealerships are invented and the vehicle photography belongs to the manufacturers — these are design studies, not client work, and they aren't affiliated with or endorsed by Ford, McLaren or Tesla. You don't have to take it on faith either: request a free 15-minute call and I'll build your homepage the same way, on my own time, before you pay anything.

Concept 01

Meridian Ford — Franchise Dealer, Arizona

A full-site concept for a high-volume Ford franchise: inventory cards that carry the price and the spec on the card itself, a payment estimator that answers "what's my monthly?" before anyone calls, and an appointment picker instead of a contact form. Fifteen screens, hero to footer.

Meridian Ford concept homepage with a Ranger Raptor hero and a stat bar

Featured inventory section with F-150 Platinum and Bronco Raptor cards

Inventory cards for Mustang GT and Mustang Mach-E showing specs and pricing

Full-width performance section headed Nothing Tamed with a red Mustang Dark Horse

Performance specification strip above track and body-detail photography

Lifestyle section headed One Badge, Every Kind Of Life with towing and off-road photography

Lifestyle grid tiles beside a quote from the general manager on vehicle prep

Light-themed lineup section headed The Full Range with four model tiles

Grid of eight Ford models with body styles and starting prices

Finance section headed Numbers First, No Surprises with pre-approval and payment estimator panels

Payment estimator showing an estimated monthly figure of $529

Showroom section headed 30,000 Sq Ft Of Daylight with an Expedition on the floor

Location map beside an appointment picker offering specific time slots

Closing call to action headed The Keys Are Already Cut over a coastal driving shot

Site footer with shop, owners and dealership link columns and a concept-study disclaimer

Concept 02

McLaren Mayfair — Supercar Retailer, London

The same thinking at the opposite end of the market: a low-volume retailer where fourteen cars have to carry the whole site. Restraint over volume — bigger photography, fewer words, and a specification treated as typography rather than a table.

McLaren Mayfair concept homepage with an orange McLaren hero and stock counters

Inventory cards for the W1, 750S, Artura and 765LT with prices

Featured vehicle section with 1,275 PS combined set in oversized type

Preparation section headed One Hundred And Sixty-Five with close-up detail photography

Closing appointment call to action above a footer bar with showroom and contact details

Concept 03

Meridian Gallery — Tesla Specialist, Los Angeles

An independent EV gallery rather than a franchise: one badge, five models, and a buyer who already knows the product. The site leans on comparison and specification instead of persuasion, and switches between dark and light sections to separate showroom storytelling from the practical business of choosing a car. Nine screens.

Meridian Gallery concept homepage with a red Model S and the headline Engineered Beyond Ordinary

Featured inventory grid of Model S, 3, Y, X and Cybertruck with range and pricing

Showroom section headed A Showroom, Reimagined with Model S interior photography

Model S Plaid spotlight with performance figures over a wheel close-up

Comparison row headed Find Your Fit with five model cards and the Model S highlighted

Ownership section with tailored financing, trade-in concierge and private leasing cards

Visit section with a location map and a private viewing booking form

Closing call to action headed The Future, Delivered Today with a white Model X

Site footer with vehicle and company links and an independent-retailer disclaimer